LOCAL SEO / BUILT AROUND YOUR BUSINESS
A focused approach to improving your search visibility, strengthening your online presence and attracting customers actively looking for your services.
01 / SPECIALIST SUPPORT
GOOGLE BUSINESS PROFILE OPTIMISATION
A complete, relevant profile helps people understand your business before they visit your website.
WHAT THE WORK INVOLVES
Review categories, services, business details, descriptions, imagery and profile consistency.
01
WHY IT MATTERS
Make your services and location clearer to customers and search engines.
02 / SPECIALIST SUPPORT
GOOGLE MAPS SEO
02
WHY IT MATTERS
Strengthen the foundations for local visibility without promises of a particular position.
A location-focused strategy to help your business compete in local map results.
WHAT THE WORK INVOLVES
Assess local competitors, profile relevance, website alignment and local prominence signals.
CONNECTED LOCAL VISIBILITY
LOCAL SEO
Connect your business, services and locations across search.
Connect the services you offer with the places you serve. A coordinated local strategy aligns your website, Google Business Profile and wider business information.
Service and location keyword strategy
Useful local pages and internal links
Consistent local business information
03 / SPECIALIST SUPPORT
LOCAL KEYWORD RESEARCH
Start with the language customers use when they need your services.
WHAT THE WORK INVOLVES
Research service and location searches, search intent and gaps in your existing pages.
03
WHY IT MATTERS
Prioritise useful opportunities rather than chasing irrelevant search volume.
04 / SPECIALIST SUPPORT
ON-PAGE SEO
04
WHY IT MATTERS
Connect each page with a clear customer need and a sensible next step.
Make your important pages easier to understand, navigate and discover.
WHAT THE WORK INVOLVES
Improve content, headings, metadata, internal links and service-to-location relevance.
05 / SPECIALIST SUPPORT
TECHNICAL SEO
Identify the technical issues that can hold a good website back.
WHAT THE WORK INVOLVES
Review crawling, indexing, site structure, performance and mobile usability.
05
WHY IT MATTERS
Help search engines access your content and customers use your website.
06 / SPECIALIST SUPPORT
LOCAL AUTHORITY
06
WHY IT MATTERS
Support trust and prominence with quality and relevance rather than shortcuts.
Build relevant, credible signals around your business.
WHAT THE WORK INVOLVES
Review citation consistency, suitable directories, local relevance and responsible link opportunities.